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An online shopping cart is a piece of software, or a simple script, that allows customers to place items into their virtual shopping cart or basket and keep track of them and the running total. As the customer is browsing the online store he or she may come across items that they want. They then simply press a button that says something along the lines of "add to shopping cart" and that item is placed in their virtual shopping cart. They can add as many items to their online shopping cart as they wish, and can even adjust the quantity of each item.
One of the best parts about an online shopping cart is that it allows the customer to keep track of their running total as they shop. Many online shopping carts even add the estimated shipping cost, or actual shipping cost, and taxes. This allows customers to alter their order as they go along and have it perfectly fit the total price they want to pay. Many people wish real life shopping carts did the math for them and even included tax so that they didn't have to keep doing math as they shop.
Online shopping carts can even save a customers shipping information so that they do not have to enter it each time they shop. This is a great time saver and can help a customer feel like they want to return to that merchant time and time again. Online shopping carts can also track a customer's purchases and make suggestions based on their preferences. This can help notify a customer of items they may be interested in but otherwise would have missed.
An online shopping cart can be set up to track inventory which can save a customer a lot of frustration. For example, if there is only two more of an item in stock and the customer wants to order three of them, they will be informed that there is not enough of the item in stock when trying to place the items in their online shopping cart. This is preferable to placing an order for three of the item and then being notified later and disappointed that only two are in stock.
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